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Many businesses are confused the distinction between SEO and SEM. Essentially, organic marketing is the technique of enhancing your online presence visibility in unpaid search results. This involves things like keyword research , acquiring references, and site refinement. SEM , on the other hand , is a wider term that encompasses both SEO and paid advertising campaigns, such as paid placements. Paid advertising allows you to spend for your online store to be listed at the top of search results for targeted terms. Ultimately , both can be valuable tools for driving traffic to your website .
- SEO is organic but requires effort.
- Paid Search delivers immediate results but requires investment .
- Think about your budget and goals to figure out what you need .
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